Grandehome | Sathvik's Portfolio

Grandehome, Hengshui, China

spatial experience design

Research

To comply with my non-disclosure agreement, I have changed some of the quantitative data and omitted some information in this case study.

Key Success Metrics

Increased Customer Navigation Efficiency
Utilization of Display Area Efficiency
Engagement Hotspots
Aesthetic and Functional Appeal

My Role

Concept Development
User-Centered Design
Visual and Spatial Planning

My Team

Myself - Spatial Experience Design
Sanjeev - Project Manager
1 - Redering Artist

Introduction

Overview

The showroom occupies a corner plot of the mall located in Hengshui, China. The collection consisted of luxury fittings by Grandehome, with an upscale design process. The concept was to bring about a harmonious relationship between the products and their respective space.

Goal

The core objective of the project was to create a convenient, ‘clean’ space that guides customers seamlessly through the range, ensuring intuitive navigation and strategic product placement. Key goals included optimizing spatial utilization, enhancing customer flow, increasing engagement with highlighted products, and ensuring wayfinding clarity through measurable KPIs such as interaction rates, navigation efficiency, and dwell times in key areas."

Design

Ideation

The showroom is thoughtfully divided into three distinct moods, creating a clean, distraction-free space that intuitively guides customers through the range. Each section is designed to reflect different lifestyles, offering diverse and immersive experiences. The interiors blend functionality with aesthetics, ensuring seamless navigation while catering to varied customer preferences and needs.

The showroom is divided into three segments: Iconic, Dramatic, and Trendy, each adding distinct value to the collection.

A central spine serves as the connecting pathway, seamlessly linking hosting services, the lounge/meeting room, and all exhibition areas. This pathway frames the entire space, creating a cohesive flow that enhances both functionality and the overall customer experience.

Iconic suites and services

Main entry
Suite 1
Bar
Suite 2
Secondary entry
Lounge/Meeting
Fire exit

Dramatic suites

Suite 3
Suite 4
Suite 5
Suite 6

Trendy suites

Main entry
Secondary entry
Suite 7
Suite 8
Suite 9
Suite 10

Circulation

The Layout is designed in a pure cubical form, geometrically subdivided with emphasis on proportion, scale and detail.

Principles followed
Decongestion of the centre.
Augmentation of density.
Enlargements of the means of circulation.
Elements Induced
Functionalism
Purism
Geometrical relationship

Clear perception meant clear information along with a remarkable experience.

Actions were focused on directing the attention of the visitor to the displays. With a "no lost space" attitude, simple fluid paths invited the visitors to discover and stop.

Materials

Material and colour selection was based on the arrangement of the collection. we used a versatile range of materials that would complement Grandehome’s bathroom collection, which it describes as a " reflection on trends and lifestyle.

Since the concept was to create various moods, each space was designed to compliment the collection bringing about a diverse experience.

We used concreto and calacatta gold for the iconic suites. Marquina Nero and imitation marble contrasting one another for the dramatic suites. For the trendy suites, vibrant tiles were selected to bring about a fresh look.